5.6.14

Preparing For Your Corporate Video

By Conor O'grady


The process of filming is a lengthy one and incorporates a great deal more planning and preparation than one may suspect. From my past experience if this is not organised well, a lot can go wrong. In a group there are plenty of concepts and opinions flying about and if these are not thought through, organised and communicated, the end product will not be a success.

When researching ways to make this pre-production process smoother and more efficient for the future, I narrowed the steps down these few, including scripting, storyboarding, and a treatment to ensure the final intentions of the project are clear.

Scripting and storyboarding are fairly similar, one dealing with the people/person being filmed and the other dealing with those behind the camera, shooting the action. Storyboarding allows for a visual for the different shots that will used throughout filming, so that everyone included has a clear idea of what the final product will look like shot by shot, and also so that shooting on the day runs smoothly.

Scripting is important to make sure that all the necessary content is included, whether this is a solid formed script leaving no room of improvisation or bullet pointed topics of conversation. Scripting is not only used for speech but can also be used for movement, to convey a particular message through the body language of the actor or actress.

A treatment is all about outlining the aim and the intentions of the project. This is so that everyone involved knows the final goal for the film. The treatment is important for communication between all stages of the process for everyone involved. I cannot stress enough how important it is to have the whole team on the same page an working together.

So, for a smooth and effective video shoot make sure you try to pull together storyboards, a script and a treatment and have the client review and sign off before you begin. That way, everyone should be on the same page and working towards a shared and understood goal.




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