With so much advancement in technology used by consumers, sometimes you wonder if it is still worth it to implement conventional marketing campaigns. Take direct mail, for instance. A lot of companies are spending less on direct mail and more on online marketing efforts. That is understandable because it is true that more and more consumers are spending time online shopping and taking care of their daily business. But does direct marketing still have a place in 2014?
You know that you need to keep attracting new customers when you own a business, so how can you do this with direct mail marketing? Here are some ideas to keep the profits flowing. One of the perks of direct mail is that the customer actually handles your mail and is much more likely to read it than when he is bombarded with emails or pop up ads. The first step to a successful direct marketing campaign is finding your audience.
The answer may surprise you, because to a certain extent, it is still relevant, and can still be very effective if you are targeting the right group of consumers. The digital age is embraced by most people who are under 45 years of age. However, the older population that is 45 and older still makes up a significant part of the population. They are more affluent. They like to read more. They are not addicted to technology. They will still look at a printed catalog or subscribe to magazines. Direct marketing can be very effective when this group is targeted.
When you design your marketing materials, make sure they are perfect. You don't have any room for error. Bad graphic design and writing will turn the customer off and you may never get them back. Invest some money into winning materials because you will definitely recoup your cost.
If the right approach is used, direct marketing is still a good investment of your marketing dollars. Just make sure that you deliver the right message to the right target.
You know that you need to keep attracting new customers when you own a business, so how can you do this with direct mail marketing? Here are some ideas to keep the profits flowing. One of the perks of direct mail is that the customer actually handles your mail and is much more likely to read it than when he is bombarded with emails or pop up ads. The first step to a successful direct marketing campaign is finding your audience.
The answer may surprise you, because to a certain extent, it is still relevant, and can still be very effective if you are targeting the right group of consumers. The digital age is embraced by most people who are under 45 years of age. However, the older population that is 45 and older still makes up a significant part of the population. They are more affluent. They like to read more. They are not addicted to technology. They will still look at a printed catalog or subscribe to magazines. Direct marketing can be very effective when this group is targeted.
When you design your marketing materials, make sure they are perfect. You don't have any room for error. Bad graphic design and writing will turn the customer off and you may never get them back. Invest some money into winning materials because you will definitely recoup your cost.
If the right approach is used, direct marketing is still a good investment of your marketing dollars. Just make sure that you deliver the right message to the right target.
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