Properly optimizing your web page will help out a lot when you want to start getting the attention of the search engines, it's not all about link building. The way in which you have the keywords placed throughout your website is going to be one of the biggest ways to boost your ranking and in turn start getting you more of the search engine traffic. In this article we are going to be covering a few ways to place your keywords on your website in order to get more love from the search engines.
The first thing many of you probably already know is that you should have the keyword or keyword phrase in the URL of the website. This is not just for websites but for blogs as well. Every post you make needs to have the main keyword in the URL. Wordpress makes this very easy to do when your writing your post you will see the page link at the top of the post and a link that says "Edit".
Something else people don't normally think about are the H1, H2 and the H3 tags on the pages. You want to make sure that your keyword or phrase is included in all of these tags. What this will do is to help the search engine spiders see that the first thing on your website or page is your keywords.
Quite a lot of you likely have heard about the first sentence rule. This essentially means that every single page you generate should have the keyword or keyword phrase within the first sentence of the content. However, while you may already understand that, there is one more guideline you probably do not know about and that's the last sentence rule. It uses the same action of the prior rule however, obviously this pertains to the last sentence in your site.
There's an additional factor you need to cope with referred to as keyword density and this is also essential. This is actually the amount of times your key phrase occurs on the web page compared to the quantity of words on the page. In between 3% and 5% is exactly where you will need your keyword density to end up. Keyword stuffing happens when you merely add the keyword to nearly every sentence and the search engines may penalize you for that.
There is yet another thing I would like to share with you and that's the format of the keywords in the content material. Making use of bold, italic and underlining will also be very important with regards to your keywords and you should be sure you do this with the majority of of your keywords. Quite simply what you should do is to make sure you are utilizing these text formats for almost each and every instance of your keyword on your web page. Do not just use one structure such as, bold, you will need to use them all and mix all of them up. Utilizing just one of these types of formats may help a little however, you really must make use of all of them.
That's it, if you follow these simple tips you will find that you will be able to boost your search engine ranking for your website or web page. One other thing on the backlink building portion, is that you will want to begin building links to all the pages on your site or blog and not focus on just the home page.
The first thing many of you probably already know is that you should have the keyword or keyword phrase in the URL of the website. This is not just for websites but for blogs as well. Every post you make needs to have the main keyword in the URL. Wordpress makes this very easy to do when your writing your post you will see the page link at the top of the post and a link that says "Edit".
Something else people don't normally think about are the H1, H2 and the H3 tags on the pages. You want to make sure that your keyword or phrase is included in all of these tags. What this will do is to help the search engine spiders see that the first thing on your website or page is your keywords.
Quite a lot of you likely have heard about the first sentence rule. This essentially means that every single page you generate should have the keyword or keyword phrase within the first sentence of the content. However, while you may already understand that, there is one more guideline you probably do not know about and that's the last sentence rule. It uses the same action of the prior rule however, obviously this pertains to the last sentence in your site.
There's an additional factor you need to cope with referred to as keyword density and this is also essential. This is actually the amount of times your key phrase occurs on the web page compared to the quantity of words on the page. In between 3% and 5% is exactly where you will need your keyword density to end up. Keyword stuffing happens when you merely add the keyword to nearly every sentence and the search engines may penalize you for that.
There is yet another thing I would like to share with you and that's the format of the keywords in the content material. Making use of bold, italic and underlining will also be very important with regards to your keywords and you should be sure you do this with the majority of of your keywords. Quite simply what you should do is to make sure you are utilizing these text formats for almost each and every instance of your keyword on your web page. Do not just use one structure such as, bold, you will need to use them all and mix all of them up. Utilizing just one of these types of formats may help a little however, you really must make use of all of them.
That's it, if you follow these simple tips you will find that you will be able to boost your search engine ranking for your website or web page. One other thing on the backlink building portion, is that you will want to begin building links to all the pages on your site or blog and not focus on just the home page.
About the Author:
John Jones is an insomniac interenet marketer who needs to learn how to fall asleep fast, among other law of attraction methods.
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