It goes without saying that certain marketing campaigns will be able to stand out more than others. For example, why is it that so many people decide to go with car wraps as opposed to other forms of advertising that might be viewed as more modern? Perhaps there's simply a level of reliance associated with them or maybe they're able to actually appeal to more people. Regardless, it seems like L&P's latest ad campaign has the potential to become yet another memorable effort made in marketing.
According to an article on PSKF, the soft drink company known as L&P decided to make an ad campaign at the tail end of summer in New Zealand. The way that this was done is actually very creative, as the ad actually engaged people passing by with tangible results. More specifically, individuals could actually pull flip-flops and towels as they walked by. To say that this is a different take on marketing would be an understatement but it is a take that I'd like to see emulated more often.
It seems like freebies are the best items to put into place for the sake of earning consumer trust early on. Keep in mind that the freebies in question do not exactly have to be ones that are costly; they simply have to be of some kind of worth in order to stand out. For this reason, the idea of free towel and flip-flop distribution by L&P makes sense. It displays a great level of generosity on the company's part but I also feel like it shows initiative on the company in question to appeal to the masses.
Manufacturers of car wraps will be able to tell you that the idea of appealing to a wide group of people can present something of a challenge. Colors and designs alike have to be utilized and they have to be done in ways that make sense. Even then there is an element of challenge to consider but it seems like L&P was able to come up with something so unique that they were able to overcome typical obstacles in marketing. For this reason, advertising authorities the likes of JMR Graphics should take notice.
As New Zealand slowly finds itself inching from the summer months, it's clear that companies will take advantage of that. L&P is no exception to the rule, as this particular report showcased. It is clear that some ads are never going to be able to appeal to everyone, which is understandable given that not every company is going to have the same audience in mind. Freebies cannot hurt, though, and I can only hope that this campaign boosted the credibility of L&P that much more.
According to an article on PSKF, the soft drink company known as L&P decided to make an ad campaign at the tail end of summer in New Zealand. The way that this was done is actually very creative, as the ad actually engaged people passing by with tangible results. More specifically, individuals could actually pull flip-flops and towels as they walked by. To say that this is a different take on marketing would be an understatement but it is a take that I'd like to see emulated more often.
It seems like freebies are the best items to put into place for the sake of earning consumer trust early on. Keep in mind that the freebies in question do not exactly have to be ones that are costly; they simply have to be of some kind of worth in order to stand out. For this reason, the idea of free towel and flip-flop distribution by L&P makes sense. It displays a great level of generosity on the company's part but I also feel like it shows initiative on the company in question to appeal to the masses.
Manufacturers of car wraps will be able to tell you that the idea of appealing to a wide group of people can present something of a challenge. Colors and designs alike have to be utilized and they have to be done in ways that make sense. Even then there is an element of challenge to consider but it seems like L&P was able to come up with something so unique that they were able to overcome typical obstacles in marketing. For this reason, advertising authorities the likes of JMR Graphics should take notice.
As New Zealand slowly finds itself inching from the summer months, it's clear that companies will take advantage of that. L&P is no exception to the rule, as this particular report showcased. It is clear that some ads are never going to be able to appeal to everyone, which is understandable given that not every company is going to have the same audience in mind. Freebies cannot hurt, though, and I can only hope that this campaign boosted the credibility of L&P that much more.
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For further details about car wraps and their perks, take a moment to go to JMR Graphics. This article, Car Wraps & The L&p's Latest Ad Campaign is released under a creative commons attribution license.
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