Twitter is currently the second most popular social network. Placing ads on Twitter is a great way to reach out to a wide audience but you need to make sure you properly target Twitter users. Twitter recently expanded its geo-targeted ads to eight more countries.
Advertisers are now able to target state/region with their Twitter ads in the following countries: (Australia, United Kingdom, France, Japan, Indonesia, Italy, The Netherland, Mexico)
Using the geo-targeting feature allows you to deliver content in a user's native language. If some of your customers felt excluded by your English ads, you can now deliver language-specific content based on a user's location. You can also promote deals that are relevant to users based on their location. For instance, a discount on shipping will not interest local customers while your international audience will be likely to redeem this promotional offer.
You will get better results from your Twitter marketing campaign if you use other features to target your audience. Twitter gives you the possibility of targeting your audience based on their location, the interests and their demographics. If you are targeting a very specific niche, you need to make sure your ads will be displayed to users who correspond to your niche by using as many criteria as possible to define your audience. Don't hesitate to add or remove criteria in function of the results you get from your ad campaign.
Buying ad space on Twitter is an important investment, which is why you need to make sure your ads are displayed to the right users. The improvements made to the geo-targeting feature should help you reach out to a local or to an international audience more easily.
Twitter has sent shock-waves throughout the social marketing world, when it announced and expansion of geo-targeted ads in eight countries. This means that deeper geo-targeting will be possible allowing for more penetration in some previously hard to reach markets. To generate revenue, interest, and gain brand recognition. This means that Twitter is officially throwing it's hate in the ring as a serious contender in the world of online advertising. While this doesn't come as a shock to many, it does mean that this social network of micro-bloggers could be a new way to reach global markets.
Advertisers are now able to target state/region with their Twitter ads in the following countries: (Australia, United Kingdom, France, Japan, Indonesia, Italy, The Netherland, Mexico)
Using the geo-targeting feature allows you to deliver content in a user's native language. If some of your customers felt excluded by your English ads, you can now deliver language-specific content based on a user's location. You can also promote deals that are relevant to users based on their location. For instance, a discount on shipping will not interest local customers while your international audience will be likely to redeem this promotional offer.
You will get better results from your Twitter marketing campaign if you use other features to target your audience. Twitter gives you the possibility of targeting your audience based on their location, the interests and their demographics. If you are targeting a very specific niche, you need to make sure your ads will be displayed to users who correspond to your niche by using as many criteria as possible to define your audience. Don't hesitate to add or remove criteria in function of the results you get from your ad campaign.
Buying ad space on Twitter is an important investment, which is why you need to make sure your ads are displayed to the right users. The improvements made to the geo-targeting feature should help you reach out to a local or to an international audience more easily.
Twitter has sent shock-waves throughout the social marketing world, when it announced and expansion of geo-targeted ads in eight countries. This means that deeper geo-targeting will be possible allowing for more penetration in some previously hard to reach markets. To generate revenue, interest, and gain brand recognition. This means that Twitter is officially throwing it's hate in the ring as a serious contender in the world of online advertising. While this doesn't come as a shock to many, it does mean that this social network of micro-bloggers could be a new way to reach global markets.
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