4th Generation Communications is one of the industries movers and shakers in Online Marketing. During a recent interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was eye-opening. He stated that the best answer he could give is, you want to get your point across as fast as possible.
We are living in the digital age and our customers are being engulfed by information on a daily basis. Clients are being hit with text ads, pictures, banners and of course videos. The number of business owners fighting for clients attention is rapidly increasing.
As business owners it is our job to keep our clients attention as long as possible. We should create content that draws them in and keeps them.
Videos have a tendency to be a little trickier than other forms of advertising like banners, text ads, and photos. With those forms of advertising a individual is forced to see them. If your client is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. Mostly we cannot force our shoppers to click on our video to watch it, it is completely up to them.
Two Things Which Will Get Your Prospects To Click On Your Video
There are two vital aspects that you must get right to increase the odds of clients watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they look at the time of your video and it is an hour long, they're going to keep moving.
Videos that are less than a minute will get played more frequently than a video that is 2 - 3 minutes. Though 3 minutes might not seem like a very long time, online it's an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy stressing about the everyday activities that they forget about things such as brand naming. This is a crucial aspect of your marketing program and should be taken seriously, because ultimately it will skyrocket your ROI.
We are living in the digital age and our customers are being engulfed by information on a daily basis. Clients are being hit with text ads, pictures, banners and of course videos. The number of business owners fighting for clients attention is rapidly increasing.
As business owners it is our job to keep our clients attention as long as possible. We should create content that draws them in and keeps them.
Videos have a tendency to be a little trickier than other forms of advertising like banners, text ads, and photos. With those forms of advertising a individual is forced to see them. If your client is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. Mostly we cannot force our shoppers to click on our video to watch it, it is completely up to them.
Two Things Which Will Get Your Prospects To Click On Your Video
There are two vital aspects that you must get right to increase the odds of clients watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they look at the time of your video and it is an hour long, they're going to keep moving.
Videos that are less than a minute will get played more frequently than a video that is 2 - 3 minutes. Though 3 minutes might not seem like a very long time, online it's an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy stressing about the everyday activities that they forget about things such as brand naming. This is a crucial aspect of your marketing program and should be taken seriously, because ultimately it will skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build up your name brand and to push traffic to your website. Explainer videos are also another superb method to increase your leads.
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