Article Marketing is composing keyword-rich articles containing links back to your website. These articles are syndicated through article sites that make your content available for other website owners to make use of. This is an astute web site promotion technique as it saves you the time it would take to try this yourself.
There are several advantages to article marketing. Firstly, if you compose articles with valuable and appealing content, readers will click on the links that you include in that article. Second, the links in your articles become inward links to your site, boosting the value of your internet site to the search engines. The hardest, yet strongest element of SEO is gaining quality incoming links, and Article Marketing is a dynamic link building system.
The first step in article syndication is to write an article people will like to read. The article should be unique in content and include links back to your site. When complete, you submit your article to article sites, directories or article syndication sites which will make your content available for other sites to use. Article sites have different content rules article length, restrictions on hyperlinks within the wording, keyword usage, to name but a few so if you were thinking about attempting article marketing, research these rules beforehand to guarantee correct syndication.
Article Marketing is a quick and effective way of gaining quality links back to your own site. The more high quality links back to your website, the higher your rank will be with the search engines. The search engines may continue to make changes to their algorithms and this will continue to have positive and negative impacts on how different site pages rank. Google's Panda and Penguin updates have gained fame because of the penalties suffered by some internet sites that suddenly found that many of their lower quality links were being disregarded. Sites with links primarily based on excellent content and from sites relevant to their website escaped without penalties.
The whole point of marketing your business website is to gain more business. With higher search engine ranks and more visitors to your site, new business is a given.
There are several advantages to article marketing. Firstly, if you compose articles with valuable and appealing content, readers will click on the links that you include in that article. Second, the links in your articles become inward links to your site, boosting the value of your internet site to the search engines. The hardest, yet strongest element of SEO is gaining quality incoming links, and Article Marketing is a dynamic link building system.
The first step in article syndication is to write an article people will like to read. The article should be unique in content and include links back to your site. When complete, you submit your article to article sites, directories or article syndication sites which will make your content available for other sites to use. Article sites have different content rules article length, restrictions on hyperlinks within the wording, keyword usage, to name but a few so if you were thinking about attempting article marketing, research these rules beforehand to guarantee correct syndication.
Article Marketing is a quick and effective way of gaining quality links back to your own site. The more high quality links back to your website, the higher your rank will be with the search engines. The search engines may continue to make changes to their algorithms and this will continue to have positive and negative impacts on how different site pages rank. Google's Panda and Penguin updates have gained fame because of the penalties suffered by some internet sites that suddenly found that many of their lower quality links were being disregarded. Sites with links primarily based on excellent content and from sites relevant to their website escaped without penalties.
The whole point of marketing your business website is to gain more business. With higher search engine ranks and more visitors to your site, new business is a given.
About the Author:
Mark Byers is a Managing Director of WD4T.com, a website design and marketing company located on the Wirral in Cheshire. His considerable experience of web strategy, web solutions design, internet marketing and SEO which includes Article Marketing, means he can help small to mid sized businesses in growing their online presence.
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