We all know it and we all do it. Whenever the typical web user needs to find something on the web, he or she will almost always instinctively go to one of the top search engines and run a search. Then, he or she will have a look at the first 30 search results returned (usually the first three pages of results), hardly ever looking beyond that. If nothing looks appealing, they will run another search using a variation of the keywords they used on the first search. Again, they will look at the first 30 results. If they still find nothing of interest, they may switch to a different search engine and repeat the process. This, believe it or not, is the typical web navigation behavior of at least 86% of the 110 million all web users out there. The question is, does your web site capitalize on this behavior?
What's more, some search engines are regularly conducting witch hunts to weed out discernible doorway pages, one of the most notable examples being AltaVista. The reason for this is the ongoing abuse the doorway page technology has been subject to over the years. With fairly cheap programs around generating hundreds of doorways at one go, you can hardly blame the engines for implementing some self-protective countermeasures.
Some search engines will only take the first 255 characters of a keyword list, while others accept a nearly unlimited list of keywords. The problem is that you must target the 255 character limitation to be accepted by as many search engines as possible. One method to accommodate the keyword list limitation is to use phrases that best describe the page. For instance, I could use "ebook marketing" as a phrase that could be found with several combinations of search topics in a search engine. Another method is to ensure that the most relevant keywords are located at the front of the keyword list even with a 255-character limitation, the most important keywords are accepted.
Some call it search engine optimization, others search engine placement, and others search engine promotion. Regardless of the name, it is all really the same thing. It is the art of getting traffic from the engines. Search engine optimization is a big business, and understandably so, but the question is, "Is it worth paying a firm to promote your siteor is it truly something you can do yourself?" Unfortunately, there is no cut-and-dry answer to this question as it is going to differ from person to person. In some cases, it can be well worth the money to hire an outside firm for your optimization needs, in other cases, you may be better off doing it yourself.
Finding the successful keywords is crucial in order to get not only a lot but the right quality of traffic to the website. Attractive Keywords are important for both: search engine optimization and CPC campaigns. It is a process of trial and errors and this work needs a lot of dedication. People use keywords in order to search what they need. A keyword can be a single word or a phrase. You need to expose your website with the right keywords in order to attract people.
Very much the same way that you market on any internet web site. You can purchase banner advertising or text links. You can provide valuable content to the portal site and therefore often times get your marketing message out by way of a byline or a link free of charge. You can participate in the community. You can sponsor contests or moderate forums or chat boards.Virtually anything you do on a relevant portal site will fall under the category of marketing. Because any way in which you make your presence heard, seen, or felt you are reaching your target market.
Not surprisingly, search engines have been reduced to lumping all SEO's into the "untrustworthy" basket. On their Webmaster Do's and Don'ts page google.com/webmasters, Google states "Be very careful about allowing an individual consultant or company to 'optimize' your web site. Chances are they will engage in some of our "Don'ts" and end up hurting your site". Chances are? Sounds a bit presumptuous if you ask me. Likewise, at a recent search engine conference, a representative from AltaVista declared that "all SEO's could be described using four letter words". The typical Internet user can only come to the conclusion that, according to some very reliable sources, SEO's are not to be trusted - now how fair is that?
One of the frustrations of search engine placement is that your rankings are constantly fluctuating. The key to a successful search engine optimization campaign is creativity, perseverance and practice, practice, practice. Do not try to fool the search engines by "tricking" them with unsavory techniques (e.g., keyword stuffing, cloaking, hidden text) because you will risk having your web site lose favor with the search engines, or worse, getting banned altogether.
What's more, some search engines are regularly conducting witch hunts to weed out discernible doorway pages, one of the most notable examples being AltaVista. The reason for this is the ongoing abuse the doorway page technology has been subject to over the years. With fairly cheap programs around generating hundreds of doorways at one go, you can hardly blame the engines for implementing some self-protective countermeasures.
Some search engines will only take the first 255 characters of a keyword list, while others accept a nearly unlimited list of keywords. The problem is that you must target the 255 character limitation to be accepted by as many search engines as possible. One method to accommodate the keyword list limitation is to use phrases that best describe the page. For instance, I could use "ebook marketing" as a phrase that could be found with several combinations of search topics in a search engine. Another method is to ensure that the most relevant keywords are located at the front of the keyword list even with a 255-character limitation, the most important keywords are accepted.
Some call it search engine optimization, others search engine placement, and others search engine promotion. Regardless of the name, it is all really the same thing. It is the art of getting traffic from the engines. Search engine optimization is a big business, and understandably so, but the question is, "Is it worth paying a firm to promote your siteor is it truly something you can do yourself?" Unfortunately, there is no cut-and-dry answer to this question as it is going to differ from person to person. In some cases, it can be well worth the money to hire an outside firm for your optimization needs, in other cases, you may be better off doing it yourself.
Finding the successful keywords is crucial in order to get not only a lot but the right quality of traffic to the website. Attractive Keywords are important for both: search engine optimization and CPC campaigns. It is a process of trial and errors and this work needs a lot of dedication. People use keywords in order to search what they need. A keyword can be a single word or a phrase. You need to expose your website with the right keywords in order to attract people.
Very much the same way that you market on any internet web site. You can purchase banner advertising or text links. You can provide valuable content to the portal site and therefore often times get your marketing message out by way of a byline or a link free of charge. You can participate in the community. You can sponsor contests or moderate forums or chat boards.Virtually anything you do on a relevant portal site will fall under the category of marketing. Because any way in which you make your presence heard, seen, or felt you are reaching your target market.
Not surprisingly, search engines have been reduced to lumping all SEO's into the "untrustworthy" basket. On their Webmaster Do's and Don'ts page google.com/webmasters, Google states "Be very careful about allowing an individual consultant or company to 'optimize' your web site. Chances are they will engage in some of our "Don'ts" and end up hurting your site". Chances are? Sounds a bit presumptuous if you ask me. Likewise, at a recent search engine conference, a representative from AltaVista declared that "all SEO's could be described using four letter words". The typical Internet user can only come to the conclusion that, according to some very reliable sources, SEO's are not to be trusted - now how fair is that?
One of the frustrations of search engine placement is that your rankings are constantly fluctuating. The key to a successful search engine optimization campaign is creativity, perseverance and practice, practice, practice. Do not try to fool the search engines by "tricking" them with unsavory techniques (e.g., keyword stuffing, cloaking, hidden text) because you will risk having your web site lose favor with the search engines, or worse, getting banned altogether.
About the Author:
Learn more about http://www.reddit.com/user/stocksnet/. Stop by Brian Allen Williamson's site where you can find out all about the facts on what it can do for you. Check out: http://www.wikihow.com/User:Stocksnet
No comments:
Post a Comment