How difficult can article marketing be, right? All you have to do is write some articles and publish them to reap the SEO benefits. Of course, there is more to the effective use of articles to build your business and bring loyal readers to your website or blog. What is the best way to do article marketing and what other benefits can be gained from writing articles about your business?
In theory, article marketing is pretty simple. You write some articles, publish them online and help answer people's questions. But, how good are you at writing or when was the last time that you wrote anything longer than an email? Chances are your writing skills aren't what they were back in college or even high school, if you've been out of school for some time. Often, this becomes a stumbling block for many business owners and potential article marketers and they give up before they've even really begun.
Article marketing is often the base of many successful SEO campaigns. Writing high quality articles that inform and entertain your potential customers while providing valuable links back to your website helps the overall SEO for your site. You will be boosting your popularity with search engines while helping people at the same time.
While everyone knows that publishing articles online can help your SEO rankings, if you're not careful and if you're not sure of what you're doing, article marketing done incorrectly can actually hurt your website's overall score. While many people believe that more is better when it comes to links back to your website when it comes to SEO, thousands of poor quality links built very quickly can hurt your SEO rankings. Fewer high quality links built slowly over a period of time is the way to go if your goal is to gain favor with the search engines. A few links from websites with a bad reputation can really harm your website.
Successful article marketing depends upon many factors including a captivating title, a good lead into the article, informative content, a bit of an entertainment factor as well as a powerful closing that causes your reader to want to visit your website. Other technical terms such as keyword density and LSI keywords do come into play as far as the optimization of the article but readability is a much more important factor when it comes to true article marketing.
Getting your articles posted on websites where your customers are is really the trick to becoming successful with article marketing. Getting your article distributed or having it syndicated can help your business in ways that you never imagined. Creating relationships with blog owners who are looking for content for their websites, doing guest blog posts and being known as someone that writes good quality articles pays off in ways that you never imagined. Once you are known, your article is spread across the internet with very little effort and you gain even more readers and even more backlinks to your website.
If article marketing interests you I suggest that you give it a try. You know your subject matter better than any hired writer. It might be difficult to write the first few articles but in time, writing articles will become second nature. If you have at least a high school education and you can remember how to write a short report then you can become successful at article marketing. You can promote your own business using this free method that is the basis of any good online marketing campaign.
In theory, article marketing is pretty simple. You write some articles, publish them online and help answer people's questions. But, how good are you at writing or when was the last time that you wrote anything longer than an email? Chances are your writing skills aren't what they were back in college or even high school, if you've been out of school for some time. Often, this becomes a stumbling block for many business owners and potential article marketers and they give up before they've even really begun.
Article marketing is often the base of many successful SEO campaigns. Writing high quality articles that inform and entertain your potential customers while providing valuable links back to your website helps the overall SEO for your site. You will be boosting your popularity with search engines while helping people at the same time.
While everyone knows that publishing articles online can help your SEO rankings, if you're not careful and if you're not sure of what you're doing, article marketing done incorrectly can actually hurt your website's overall score. While many people believe that more is better when it comes to links back to your website when it comes to SEO, thousands of poor quality links built very quickly can hurt your SEO rankings. Fewer high quality links built slowly over a period of time is the way to go if your goal is to gain favor with the search engines. A few links from websites with a bad reputation can really harm your website.
Successful article marketing depends upon many factors including a captivating title, a good lead into the article, informative content, a bit of an entertainment factor as well as a powerful closing that causes your reader to want to visit your website. Other technical terms such as keyword density and LSI keywords do come into play as far as the optimization of the article but readability is a much more important factor when it comes to true article marketing.
Getting your articles posted on websites where your customers are is really the trick to becoming successful with article marketing. Getting your article distributed or having it syndicated can help your business in ways that you never imagined. Creating relationships with blog owners who are looking for content for their websites, doing guest blog posts and being known as someone that writes good quality articles pays off in ways that you never imagined. Once you are known, your article is spread across the internet with very little effort and you gain even more readers and even more backlinks to your website.
If article marketing interests you I suggest that you give it a try. You know your subject matter better than any hired writer. It might be difficult to write the first few articles but in time, writing articles will become second nature. If you have at least a high school education and you can remember how to write a short report then you can become successful at article marketing. You can promote your own business using this free method that is the basis of any good online marketing campaign.
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