28.6.12

Succeeding With Article Marketing

By Harlan Empasis


Article marketing has been one of the most effective methods to obtain free traffic to sites online and possibly something you already do or are aware of. The general idea is that you publish content in various directories on the internet and normally at the end of your article there will be a link back to your own web site. The hope is, therefore, that people feel very motivated enough to click any link to visit your web site. In the rest of this article, there are some hints to make sure your article marketing efforts succeed.

Before you begin, you shoould know what the topic of your writing is to be. The web site you are interested in having visitors go to will be concerned with the certain market sector you are in. In writing an article, there is a difference between this and your website content. In essence, the information in your article should demonstrate you have adequate expertise in the market you are in. If readers then need more information, that is truly the conclusion you want. Your website will be where they find the extra information they require. An article will usually have a format, which is discussed below.

A user will initially read your headline, so you should get this right. For your niche, there will be plenty of other authors submitting their articles. The title can determine whether readers decide to look at yours. There are numerous ways to do this, including asking a question or using some kind of intrigue. The important thing is that there is a feeling that people need to read beyond the title. If you like, have a look at magazine advertisements or ones on street hoardings. Consider what it is that prompted you look more closely.

For your market sector, the intent is to write articles that give value and show your knowledge. If you merely write anything with the hope of someone clicking through to your website then you are certain to fail. Don't forget that your article must sufficiently engage the interest of the reader. This will have the benefit of driving them to your site and possibly read the other articles you have written. Your articles might be recommended to other people. Articles become freely available to be used on other websites. As such, your article will be viewed across the internet.

By the end of your article, there is something known as a resource box. The idea at the end of your article is to try to send people to your website to discover more about what they have just read. For more information, they will want to check out your website if your article is of the right quality. You can supply clear instructions on how they receive whatever you may be offering on your websites such as an ezine or more facts. So, at the start of your article, you want your reader to continue reading and at the end you drive them to your website.

Article marketing is a great method to direct more visitors to your own web site, so take action and get started writing.




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