Many people think that SEO is just search engine optimization. From outside the world of internet marketing the difference between what is considered good SEO and what is considered bad SEO might not be too apparent. What most business owners care about is the bottom line. Is their website on page one or in one of the tops spots for a chosen high money keyword?
While it might be tempting at times to use bad SEO methods or to try to push the envelope when testing and discovering what works when it comes to different methods of search engine optimization, these methods can sometimes have unpredictable results. What is considered good can often fall out of favor and cost you dearly in the long run. While SEO is changing and evolving all the time, the old tried and true methods of search engine optimization or search engine marketing still work but that's the problem. These methods do require some work.
It is true that anything in life worth having is worth working hard for. The same is true when it comes to SEO. Trying to get backlinks from authority websites and providing good readable content to the internet community can be hard work. Hours of writing high quality articles and hand submitting them to article directories and publishers of authority blogs can be tedious. The payoff though is that links from websites with high page rank are ten fold more powerful than thousands of backlinks from low PR websites that might very well be deindexed tomorrow after a sweeping algorithm change by a search engine.
These days we have seen manual website reviews that have taken sites that were ranking supremely well and thrust them into the part of the rankings that are almost equal to deindexing. Shady SEO practices rarely last long and they can often hurt a website that was formerly ranking very well, if you're not careful. Sure, that new piece of SEO software that guarantees you easy rankings might get you there in a couple of days but what's the sense in that if the site is gone just as quickly? Often, when a site is gone, it's gone for good.
There is no easy way to the top and it will always require some sort of sacrifice. Hard work will always prevail and while it may seem like you're not getting anywhere at times, top rankings often take you by surprise and happen just when you're ready to give up. When the time comes that the search engines change the rules you might even find that in spite of the fact that your high rankings disappear for a short while, your traffic never drops off. This is because you are still getting visitors from that quality content that you have created on other websites. Your rankings may come back and they might even be better than they were before thanks to all of your hard work. Just don't panic and look for a quick yet temporary solution to the problem in the way of bad SEO practices.
In the end, if your intentions are good and you really are trying to help people it sort of shows in your SEO methodology. Providing good content that people are going to want to read will always pay off. While things are always changing when it comes to SEO, if you stay focused on getting good backlinks from your good content on other good sites then you will win the search engine optimization game in the end.
While it might be tempting at times to use bad SEO methods or to try to push the envelope when testing and discovering what works when it comes to different methods of search engine optimization, these methods can sometimes have unpredictable results. What is considered good can often fall out of favor and cost you dearly in the long run. While SEO is changing and evolving all the time, the old tried and true methods of search engine optimization or search engine marketing still work but that's the problem. These methods do require some work.
It is true that anything in life worth having is worth working hard for. The same is true when it comes to SEO. Trying to get backlinks from authority websites and providing good readable content to the internet community can be hard work. Hours of writing high quality articles and hand submitting them to article directories and publishers of authority blogs can be tedious. The payoff though is that links from websites with high page rank are ten fold more powerful than thousands of backlinks from low PR websites that might very well be deindexed tomorrow after a sweeping algorithm change by a search engine.
These days we have seen manual website reviews that have taken sites that were ranking supremely well and thrust them into the part of the rankings that are almost equal to deindexing. Shady SEO practices rarely last long and they can often hurt a website that was formerly ranking very well, if you're not careful. Sure, that new piece of SEO software that guarantees you easy rankings might get you there in a couple of days but what's the sense in that if the site is gone just as quickly? Often, when a site is gone, it's gone for good.
There is no easy way to the top and it will always require some sort of sacrifice. Hard work will always prevail and while it may seem like you're not getting anywhere at times, top rankings often take you by surprise and happen just when you're ready to give up. When the time comes that the search engines change the rules you might even find that in spite of the fact that your high rankings disappear for a short while, your traffic never drops off. This is because you are still getting visitors from that quality content that you have created on other websites. Your rankings may come back and they might even be better than they were before thanks to all of your hard work. Just don't panic and look for a quick yet temporary solution to the problem in the way of bad SEO practices.
In the end, if your intentions are good and you really are trying to help people it sort of shows in your SEO methodology. Providing good content that people are going to want to read will always pay off. While things are always changing when it comes to SEO, if you stay focused on getting good backlinks from your good content on other good sites then you will win the search engine optimization game in the end.
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