In our previous issue, we discovered the methods on how you can get individuals to like your Facebook business page. In this issue, we will talk about how you can take advantage of promotions, contests, and giveaways to acquire more individuals.
Utilizing a social media management site purely for promotions, contests and giveaways is a great way to gauge whether these said publicity tactics is working for your business. The site allows anyone to find out the amount of traffic that comes to their page.
The positive aspects of this are two-fold since making the advertisement exclusive will bring in a new set of fans which is always essential when trying to build online presence. Contests engage more people to your page.
Now that you know this, let's move on to how you can implement Facebook marketing and begin making traffic-pulling contests and promos.
First thing you'd want to do is to ensure that the updates and contest mechanics are only visible to your Facebook users. The small business should not promote it in emails, newsletters, other social networks or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. Additionally, the mechanics have to be clear and simple. Overcomplicating matters would make contestants think you've set the bar too high and can discourage them from joining.
Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. Wildfire, for example has a $5 setup fee and will charge $0.99 for every day that the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. Generally, a lot of various contests are not even made possible. You won't be able to post an official contest in your Facebook wall.
However certain exceptions are at hand. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads in just three months.
For you to cut costs, there are plenty of business applications which can assist you in creating a contest for your Fan page. Wildfire features all the necessary tools to create photos, videos, and graphic entries to develop a contest campaign. Not only that, these tools also make it possible for you to customize. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of response of people in your network. To make navigation convenient, consider placing a contest widget in your Fan Page so the competitors will be able to link instantly to a mini site. Other platform services include Strutta.com and Vertigo.
To make sure that the contest is successful, you should offer attractive offers. As an example, Regus, a work place supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. But you shouldn't stop there. More unique prizes include dinner with celebrities or a chance to attend a star-studded party.
A profitable contest will bring in a lot of leads for the company and will help them connect with their customers at a very personal level despite the online medium. Despite the costs and additional work, tasks such as these are well worth it if only for the brownie points you win with present and potential customers.
Be sure to read our next issue of Facebook for Business.We will be talking about some tips on how you can make cash on Facebook.
Utilizing a social media management site purely for promotions, contests and giveaways is a great way to gauge whether these said publicity tactics is working for your business. The site allows anyone to find out the amount of traffic that comes to their page.
The positive aspects of this are two-fold since making the advertisement exclusive will bring in a new set of fans which is always essential when trying to build online presence. Contests engage more people to your page.
Now that you know this, let's move on to how you can implement Facebook marketing and begin making traffic-pulling contests and promos.
First thing you'd want to do is to ensure that the updates and contest mechanics are only visible to your Facebook users. The small business should not promote it in emails, newsletters, other social networks or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. Additionally, the mechanics have to be clear and simple. Overcomplicating matters would make contestants think you've set the bar too high and can discourage them from joining.
Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. Wildfire, for example has a $5 setup fee and will charge $0.99 for every day that the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. Generally, a lot of various contests are not even made possible. You won't be able to post an official contest in your Facebook wall.
However certain exceptions are at hand. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads in just three months.
For you to cut costs, there are plenty of business applications which can assist you in creating a contest for your Fan page. Wildfire features all the necessary tools to create photos, videos, and graphic entries to develop a contest campaign. Not only that, these tools also make it possible for you to customize. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of response of people in your network. To make navigation convenient, consider placing a contest widget in your Fan Page so the competitors will be able to link instantly to a mini site. Other platform services include Strutta.com and Vertigo.
To make sure that the contest is successful, you should offer attractive offers. As an example, Regus, a work place supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. But you shouldn't stop there. More unique prizes include dinner with celebrities or a chance to attend a star-studded party.
A profitable contest will bring in a lot of leads for the company and will help them connect with their customers at a very personal level despite the online medium. Despite the costs and additional work, tasks such as these are well worth it if only for the brownie points you win with present and potential customers.
Be sure to read our next issue of Facebook for Business.We will be talking about some tips on how you can make cash on Facebook.
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