12.3.12

4 Steps to Efficiently Leverage Article Syndication for Web Promotion

By Victor Krumm


Article syndication, also called article promotion should be at the center of any link-building plan because of the gigantic leveraging it affords keywords you need to promote.

With today's technology, one article can be transformed into dozens, hundreds, even more unique articles in minutes.

Here are four steps to smart, highly efficient and effective article marketing which will improve visitors and back links to your website from your ezine article:

1. Write a Quality Article

It might take a bit more time to pen a quality article than to gin out pap but you'll get more traffic and back links from the former so it's much more efficient.

Don't put your keyword in the Title!

Seems almost counter-intuitive, doesn't it ?

Yet, remember that your article is directed at promoting your webpage for its particular keyword, not a rival who takes your article and creates HIS web page around it.

2. Build back Links with Good Long-Tail Anchor Text

One of the great things about article syndication is that youâ€"-not someone elseâ€"-creates the back link that won't only produce traffic but help you to get ranked, too.

Tip 1: Put the keyword you desire to promote into the links you build so the Search Engines can see the significance of the link to your web page content.

Tip 2: Begin by aiming at the long-tail version.

As an example, if your goal is promoting the keyword "treadmill" create anchor text like "how to buy a cheap treadmill."

All free article directories permit 2 links in the resource area and many permit one in the content of the body itself. One link should go to the home (index) page; one to the page you're marketing. If there is a third link, send it to a related web page in the site.

3. Write an Article having at Least 300 Words

300 is minimum but there isn't any reason to double it to 600 wordsâ€"-better to make two 300-word articles.

4. Use Article Spinning to Form Quality Unique Versions and Post to Dozens or Hundreds of Article Directory Websites

Why create unique versions?

Because many article directory sites instantly identify exact versions of articles and refuse to post them. For best results, spin your content and use a low-cost article marketing service that automatically posts different, unique versions of your articles to lots of article directory websites and blogs.






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