14.2.12

Search Optimization for Adsense

By Rui Ludovino


If you've been using Google's AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income. But who do you do this? Well, the major way you'll get visitors to see your website (other than using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.

Believe it or not this is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer's belt. The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible.

If you layout is too complicated, Adsense and the search engine will have troubles in extracting the most relevant keywords on your site because of a too complex layout. Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content and ads to be displayed in the website.

It is also vital for your content to be original and compelling content. The easiest way to do it is to find something you're really passionate about. This way, it will be easier for you to create and accumulate the content for your site. If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.

This may take some time and if after sometime and you still can't find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn't take much, often just changing a few words will give you much better results. And of, course there's the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more. These are the basic things that you need to know about search engine optimization. There are a lot of tools to aid you in doing this, and of course, Google is a great place to search for this.

In the end, you'll find that SEO is a rather complicated thing to understand. While there are books which have been written on the topic as well, you might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.




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